With the mission of creating jewelry of the highest quality and timeless design, the Nina Bruni atelier is among the most refined producers of luxury pieces.
Founded in 2010, the brand produces each of its pieces valuing quality genuine and natural materials. The brand offers a 100% safe online experience, thought from the purchase to a detailed analysis by the team trained in GIA and IBGM, for the customer to receive a dream.
The Scenario
To continue offering a high quality online shopping experience, the brand realized the need to update the visual identity of the site, which had outdated design and layout that did not visually convey the proposal as a brand.
The Project
Nina Bruni sought our assistance to develop their new website, which kept the essence of the brand, focusing on a modern design, cutting edge user experience and best practices in performance.
The project was developed in VTEX CMS for the possibility of scaling the business in the future and to have more freedom for management and customization.
The development
This project was developed in only 15 days, using our E-commerce Framework solution, which allows us to have more agility in the development of the store and to continue with the subsequent evolution.
Our team implemented some functionalities so that the shopping experience is complete and fluid:
Gridview 3 or 4 products per view: Ideal to present all the details of the pieces produced in the workshop, as it allows the customer to better visualize the product without leaving the page.
Smart research: We optimized the site's search for the user to have access to results about departments and categories, without the need to reload the page.
Minicart: The customer is informed about the calculation of shipping, discount coupons or stock status only by consulting his cart.
WishlistThis is where the customer can save his preferences and desire products.
In addition to the features, we use the lazyload technique on the shelves, product pages and home page to optimize the loading of the site and not use unnecessary internet data. The technique contributes to the site's performance, as well as the care in adding responsive photos and images per device, which save data on mobile accesses.
To contribute to the user's visual experience, the site has high quality video in the home banner and Tip Bas rotating, which does not weigh down the site's performance. In addition, we customized the native VTEX checkout according to the brand's visual identity.
Result
The new Nina Bruni's website has a sophisticated visual upgrade that speaks with the brand's proposal. In addition, it has optimizations in the user experience through features that add to the navigation of the site and techniques aimed at a mobile friendly site.
In its first two months after the golive, the site has seen a 30% increase in organic traffic, the result of a great score in performance and SEO.
You can check the results at https://www.ninabruni.com
