Segment: Fashion
Category: VTEX B2C
Go live: January 14
Results:
- 110% increase in organic traffic
- Site loading in 2.3 seconds
- Updated design and improved usability for Brazilian audience
- Improved and high performance mobile
The scenario
With the change of the Italian site's identity, there was the need to maintain the visual experience on the Brazilian site as well. However, with the proper changes in UX that adjusted to the national audience and mobile optimization of the site.
Project objectives
- VTEX CMS implementation
- Redesign to standardize the brand image worldwide
- Increase in site performance
- Optimization of the user experience through functionalities
- Responsive mobile friendly site
About the company
Founded in 1996, Intimissimi has conquered the underwear market uniting sophistication and romanticism in its Italian-style pieces. With operations in over 45 countries around the globe and over 1518 physical stores, the brand is dedicated to engaging women and inspiring them with delicate and empowering narratives.
